Insights and Expertise in Marketing Project Management

Webinar Mastering Global Marketing Projects

This webinar is tailored for brand and marketing managers in medium to large enterprises operating across multiple international markets. Learn essential strategies for successfully navigating projects across borders and time zones, illustrated through website relaunches.

When

Tue, April 23, 2024, 10 am - 12 noon CET (in German)

Wed, May 15, 2024, 10 am - 12 noon CET (in English)

Where

Online via Teams

Cost

350 EUR

Your Benefits

field-tested expert knowledge

Expertise from an internationally well-versed marketing professional who consistently leads projects to success in the USA, Latin America, Europe, and especially in Asia.

Proven and tested toolkit

Concrete tips and tricks on how to effectively manage projects in complex teams using existing company tools and additional simple tools.

Peer exchange

Networking and exchanging experiences with peers facing the same tasks and challenges.

Schedule and Contents

10:00 – 11:30: Interactive presentation from your trainer

Global website relaunch: real-life fails and their causes

How to fix a fail – or prevent it

Leading internal discussions for proper assessments and planning
Gap analysis
Identifying (new) responsibilities, (new) team members, and service providers

Mitigating implementation pitfalls despite good planning

Success factors – from project planning to managing service providers and social skills

11:30-12:00: Q&A and peer exchange in small group

This is exactly right for you if you

Are responsible for a critical cross-border project and currently facing roadblocks, but unsure how to resolve internal issues
Will soon be managing a globally scoped project and need tips & tricks to handle it smoothly
Lead a global marketing team and want to better understand the team's challenges to provide guidance in finding solutions

This is not for you if

Your Trainer: Corinna

An experienced marketing expert with proven practical knowledge of website launches and relaunches in companies of various sizes

A prudent project manager who knows how to propel teams forward (again)

High international competence gained through continuous work with and in foreign markets, with a focus on European and Asian countries

Your Trainer: Corinna Seidel, Managing Director, CS Marketing & Sales Solutions